Word On The Street

In its "Expert Outlook 2019: Find Balance" report, global ethnographical market research firm Canvas8 set out to find out what was on the ever-shifting mind of today's consumer. The body of work, which drew insights from 42 experts in specialties ranging from shopping, health, technology, entertainment, money, careers and citizenship, ended up establishing a blueprint of the strategies brand owners can embrace. One of the more striking revelations was that consumers [...]