customer journey

MISSION CRITICAL: How the Acuity F is helping keep A&M Printing on the fast track

Located 45 minutes outside of San Francisco and 40 from Silicon Valley, A&M Printing sits just outside the heartbeat resonating from one of the country’s most culturally diverse and innovatively paced areas. On one side is a bastion of Fortune 500 icons, and the other, a spate of small-and-medium-sized businesses, including wineries, and real estate and building companies—each looking to market to its customers from all sides of the playbook. [...]

September 9th, 2020|Categories: Acuity F, News & Events|Tags: , , , , , , , , , |Comments Off on MISSION CRITICAL: How the Acuity F is helping keep A&M Printing on the fast track

How the J Press 750S is helping ASB Graphics give their clients the value they crave

ASB Graphics loves to spoil its customers. It is something that Jamie Brisendine loves to point out when talking about his High Point, North Carolina printing team. Brisendine recalls a conversation with a long-time customer about a project they were working on when the customer said, “There’s no rush on this, so 8 a.m. tomorrow morning would be fine.” Amused, yet inspired by the comment, Brisendine responded, “It really makes [...]

August 26th, 2020|Categories: News & Events|Tags: , , , , , , |Comments Off on How the J Press 750S is helping ASB Graphics give their clients the value they crave

The Extra Mile: Why Doing More For Customers Matters

Peloton used to have a recurring customer engagement issue. The high-end stationary bike maker's products were delivered by a third party vendor that did not embrace any of Peloton's customer-centric values. In the customer feedback data that Peloton pored over, the insight was invaluable: "I don't like Peloton because I had a bad delivery experience." "I'm not going to recommend Peloton to my friends." The criticism struck a nerve with [...]

August 14th, 2019|Categories: Inklings Blog|Tags: , , , , , , |Comments Off on The Extra Mile: Why Doing More For Customers Matters