The inserts were produced in a single pass on the hybrid flexo press using digital CMYK and White inks. The combined effect of the insert incorporated a number of processes designed to catch the eye of the publication’s readers while highlighting what is now possible for flexo printers using a Graphium hybrid press. Eye-grabbing insert details included:
- Cold foil embellishment
- Photo quality images throughout
- Digital overwhite
- Wide digital color gamut
- Extremely accurate die-cutting
- Small print size and finite image detail
The Health & Beauty market was chosen as the perfect subject matter for the insert due to its demands for high quality and continual requests for unique processes and embellishments typically too challenging for a stand-alone digital press solution.
The Graphium hybrid configuration shown here will be demonstrated at Fujifilm booth 5621 at this September’s Label Expo Americas show in Chicago printing a similar label live. Come by to experience how flexo and digital together can increase the flexibility of your shop.