As a Print Service Provider, have your customers ever approached you about applying a pattern on a conference room door or supplying custom wallpaper for a hotel chain to give a room a creative pop? Sounds time consuming. But, what if you could digitally print the design right onto a door or wallpaper instead?
Interior decoration is taking the applications of digital printing to a new level. WhatTheyThink.com recently featured the success of Europe’s inaugural Printed Interior Decoration (PID) conference and highlighted developing market opportunities (Inaugural Printed Interior Decoration Conference Provides 360° View of New World of Interior Decoration, WTT, February 11, 2015).
PID aimed to introduce print providers to a new world of interior decoration. The emerging segment’s need for creative textile, floor, wall and furniture designs, presents various possibilities of new digital printing applications. Peter Buttiens, CEO of ESMA and organize of PID, explains the greatest opportunity within the printed interior decoration market exists for large format printers:
“Looking at the printing market today, many traditional segments are under pressure from competition and this results in lower margins and less work. With a little help and expertise, many of the large format printers can become important suppliers for Printed Interior Decoration solutions. They have the equipment but need to gain some further knowledge and also build a new group of customers and professional partners. Recently, many successful printers switching to this segment have come forward, revealing that this sector could be as interesting and lucrative as the large format display and banner market today.”Fujifilm has a rich history in meeting the needs of creative applications, both with the Acuity flatbed series and the flexible Acuity LED 1600.
We have customers offering printed tiles, wall graphics, doors, even furniture. Given how wildly popular home improvement shows are, I can only see the market of custom printed interior decoration continuing to grow for our customers.” – Heather Roden, Associate Product Marketing Manager, Fujifilm
The incredibly versatile Acuity LED 1600 becomes even more of an entrepreneur’s press capable of knocking out wall graphics and wallpaper with the launch of the Acuity LED 1600 II at SGIA in November 2015. One of the new features is its ability to now run 65% faster at 355 square feet per hour.