If you missed SGIA 2014 last October, David King of MarketKing, presented an entertaining and thought-provoking look on how wide-format printers should approach pricing. Details of his step-by-step approach on how to turn the numbers into a competitive advantage were also captured in the September/October 2014 issue of SGIA Journal. David’s message is simple: cut your cost and sell more. But he then gives you valuable and easy-to-follow information on how to do both!
Here’s a link to download a PDF of the article.