Production inkjet is now capable of tackling work that was predominantly offset – at the same quality and with less makeready. As the demand for short-run jobs continues to increase, how can printers maximize profitability?

In an article on by Richard Romano (Production Inkjet: The Pathway to Profitability, 7/1/16), Ed Pierce, product marketing manager with Fujifilm, said the key to profit is to understand the costs of putting short-run jobs on offset vs. inkjet.

“Traditional print providers will accept short-run jobs because the overall business is significant. But those short-run jobs are killing them. The crossover point between offset and inkjet will depend on the specific run length, the number of pages, the size of the press, and how many pages-up are running. Providers need to analyze these jobs and understand what percentage of their annual body of work would best be suited by shifting it to digital inkjet.” — Ed Pierce, Fujifilm

Exploiting the quality of inkjet to customers and sharing examples also plays a role in maximizing profitability. “Have an open house to showcase and educate customers about the inkjet technology that is available. When that has been done, our current users have shown us that success will be right behind it,” said Pierce.

Fujifilm’s solution to help printers win more offset-quality work is the J Press 720S. Proven to deliver brand on demand, the J Press 720S dramatically lowers operational costs and reduces turnaround times – all while boosting offset-quality color consistency throughout the run.