Think about your commute to work each day. As you drive, ride or walk to your office, you see and hear multiple brand messages – radio ads, billboards, logos – every minute. If you ride mass transit, think about the additional brand messages you’re exposed to if you’re also on your smartphone or reading a print publication during your commute.
As consumers, we’ve become so accustomed to multitasking and being exposed to numerous brand messages simultaneously. As a result of this we sift through and decide which we want to read or watch. Marketers are now discovering that in order to reach target audiences in what is an oversaturated media environment, they need to produce more relevant and timely content.
I recently read an article on WhatTheyThink.com in which author Barb Pellow explained, “Marketing has changed in today’s world, and this level of complexity is opening up new areas of opportunity. Marketers want all channels on, and the experience needs to be seamless. Print must be effectively integrated with mobile, social, and online to deliver a meaningful customer experience.”
Pellow made a great point, and I think that as marketers evolve, it’s important that commercial printers also evolve their thinking about how to best reach target audiences, and deliver relevant content.
One way to do so is by integrating digital inkjet printing into your printing operation.
Digital inkjet printing can be profitably produced in short runs and can be delivered quickly. With mobile, social, and online quickly responding to market changes, print needs to be responsive and digital inkjet gives you this capability.
Take for example Fujifilm’s J Press 720S production inkjet sheetfed press. In an eight-hour shift, the Fujifilm J Press 720S can print 11 jobs involving 9,567 B2 sheets and 18,117 printed sides. To quickly print the same jobs offset would have been challenging simply based on the required 488 plates and 122 make readies, not to mention as many as 12,200 wasted sheets.
The same dynamics exist for wide format printing. The Onset X3 UV flatbed press from Fujifilm can print 10 stunning quality 22″ x 28″ posters in 10 seconds, and each one can be different. Think for a minute how that kind of responsiveness changes the landscape of point of purchase displays.
When digital inkjet is deployed, campaigns become easier to execute, allowing for more frequent data-driven marketing messages that can be customized by location, region, or product focus. Your clients will be happier as you assist them in ensuring their branded messages are effectively communicated to the best targeted prospects.
“Print must be effectively integrated with mobile, social, and online to deliver a meaningful customer experience.” — Barb Pellow, WhatTheyThink.com
So if you agree with this statement from Barb Pellow, then think about how digital inkjet could enable you to best reach target audiences, deliver relevant content, and win more work.
Learn more by visiting Fujifilm digital inkjet printers.