As reported by Chris Bauer in a June 15, 2016 article posted on PackagingPrinting.com entitled Striking a Competitive Balance, package printers have added digital printing technology alongside their conventional printing equipment to better react to the varied needs of their customers.

“Companies with a mix of digital and conventional equipment laud the benefits of having a diversified pressroom.” — Chris Bauer, Package Printing

One company highlighted in the article is Tailored Label Products (TLP), an engineer-focused label manufacturing company in Menomonee Falls, WI. The company features a wide array of flexographic presses, thermal transfer and direct thermal equipment and inkjet variable data printing technologies to effectively handle both short and long production runs.

TLP recently added a Fujifilm Graphium UV Digital Hybrid Inkjet Press to their 60,000-sq. ft. facility to meet the ultra-high quality printing demands of the industrial label market.

“TLP needed both the capacity and flexibility that the Graphium provided,” explains TLP President and CEO Jeff Kerlin. “Additionally, durability, color matching and cost competitiveness were significant reasons we chose this press.”

Kerlin confirms that the unique benefits of both digital and conventional printing technologies are necessary to meet the ever-increasing needs of its diverse customer base.

“Most of the parts we print are highly performance critical, so the customer’s application requirements typically play a primary role in which technology we select for each job,” Kerlin says. “Our team routinely meets to determine which technology will provide our customer the best product possible.”

Presses like the Fujifilm Graphium UV digital hybrid are helping printers achieve the nimbleness they need to quickly react to the ever-changing demands of the manufacturing world.